Recently, VIA partnered with Filmaka, a global community of filmmakers, to promote a $1 million giveaway from Discover Card. From that endeavor came four short films, pieces of branded entertainment for online use. This film, “Cash or Credit”, was directed by Matt Pulliam and edited by Kevin here at Accomplice. Kevin worked closely with VIA CCO Greg Smith, EP Mary Hanifin and New Media and Production Director Sven Fahlgren to tell the story of a customer who considers paying with Discover Card vs. cash. The result may make you think twice the next time you make a seemingly small decision!