This new spot produced for Blitz Media was written and designed by creative team Bob Fitzgerald and Melanie Lloyd. Production was a pairing of Redtree and Republic, with Bob and Melanie co-directing the spot and Patrick Ruth as DP. For us, it was an exercise in fun. The “talent” was a host of miniatures that allowed us to play up the kitschy feel by adding graphics (little “sparkles” or “glints”) to enhance the look. Kevin edited the spot and enjoyed the journey - the tone goes from the dark world of being in debt to the empowered, positive vibe of spending within your means and being rewarded for doing so. Enjoy!