Meet Arthur Tweedie, Water Critic. On behalf of their client, PUR, Arnold Worldwide introduces an enthusiastic personality to demonstrate the superiority of PUR water filters. Director Martin Granger from Moxie captured Arthur in all his taste-testing glory. Think twice before you sip.

Agency: Arnold Worldwide Sr. Art Director: Doug Harry Sr. Copywriter: Quinn Katherman SVP, Group Creative Director: Craig Miller Managing Partner, ECD: Wade Devers Managing Partner, ECD: Pete Johnson EVP Dir. of Integrated Production: Bill Goodell

Production Company: Moxie Pictures Director: Martin Granger

Editor: Collin Cameron Finishing: Accomplice

Mix: Mike Secher, Soundtrack