This latest campaign for Tufts explains how they’re redefining what a health plan can do. Our friends Gail Schoenbrunn & John Emmert from Boathouse teamed up with Collin to tell of Tufts’ groundbreaking support. Directed by David McNamara at Collective, the spots relay personal, relatable stories familiar to many of us.

Agency: Boathouse
Creative Team: Gail Schoenbrunn & John Emmert
Producer: Gino Visco
Director/Prod Co.: David McNamara @Collective
Editorial: Collin Cameron @Accomplice
Color: CO3/NYC
Finishing: Jonny Havens @Accomplice
Graphics: Toil
Mix: Soundtrack