It’s fall and for a limited time, football usurps the thoughts and conversation of many a fan. The same can be said for McDonald’s McRib. In football, some crazy, unpredictable plays happen. Like the sudden reappearance of the famous McRib. Collin got into the groove with McDonald’s creative team of Craig Miller, Pete Shamon + Anna-Ruth Watts, along with producer Jaime Guild. Director Neil Tardio captured the intensity of the fans, and down our halls the language of football echoed. As the season progresses and fans await spectacular plays, they can count on the McRib. Until it disappears again.