This series of videos for the all-new Buick Encore highlights the dramatic detail that enhances this car, combining luxury with an attitude of “Ready for Anything.” Beautiful, sweeping 360-degree moves, courtesy of the Russian Arm, add another element of style. Kevin edited and finished this Digitas project, working with producer Ben Raynes and creative team Mark Chamberlain, Quinn Fenlon + Leanne Compton. The running footage was shot/directed by Barry Meier at Red Orange who captured the myriad features sure to tantalize. Are you ready?